Meta and Google Ads
built for measurable results
Strategic campaigns built around clear goals, the right audience and useful performance data. From setup to optimization, the focus stays on outcomes rather than vanity metrics.
What this service covers
Paid advertising needs a clear objective, reliable tracking and disciplined testing. I help organise campaigns so you can see what is being tested, what it costs and whether it is producing the business result you care about.
Campaign structure
Organise campaigns, ad sets or groups around clear objectives instead of overlapping tests.
Audience testing
Test useful audience hypotheses and keep the account readable enough to understand what is working.
Creative briefs
Translate the offer and campaign goal into practical angles and creative requirements.
Conversion tracking
Check that the actions you care about are being measured as reliably as the platform and site setup allow.
Budget and optimization
Allocate spend based on performance signals and avoid making changes without enough information.
Readable reporting
Report leads, purchases, cost per result and return metrics in a format that supports decisions.
How I approach the work
Audit
I review the offer, account structure, tracking and recent performance before changing campaigns.
Plan
We define the campaign objective, audiences, creative needs and measurement approach.
Launch
Campaigns are built or reorganised, tracking is checked and tests are launched.
Optimize
Results are reviewed and budget, targeting or creative direction is adjusted from actual performance.
Facebook and Google Ads services
I manage paid campaigns across Meta Ads, including Facebook and Instagram, and Google Ads. Choose the platform-specific service below if you need focused campaign setup, account management, tracking or optimization.
Paid Ads questions
Do you manage both Meta and Google Ads?
Yes. The site portfolio includes work from both Meta Ads Manager and Google Ads.
Can you take over an existing ad account?
Yes. I can start with an audit and work from the existing account rather than creating a new structure without a reason.
What metrics do you report?
The exact metrics depend on the objective, but leads or purchases, cost per result and return on ad spend are central where they can be measured.
Do you create the ad creative?
I can provide creative briefs and campaign direction. The exact production scope should be agreed before the project starts.
Tell me what you need
Send me your current platform, what you are trying to improve and where the problem is showing up. I will reply with the next practical step.
Gbengaprecious796@gmail.com · +44 7300 410246